| Expressive |
Content creator expresses their thoughts, feelings and views on a variety of things often from personal experiences. |
| Arts |
Content creator celebrates heritage, through spotlighting artists, museums, galleries, festivals, and archives the history of African people |
| Wellness |
Content creator focuses on Heart, Body, Soul, or Mind offering personal or group development. Examples: Health, fitness, spirituality, motivation, dating advice |
| Business |
Content creator informs, educates, criticizes, and/or analyze developments in the business world. |
| Guide |
Content creator dwells on how to do certain things like parenting, gardening, sometimes based on their own personal experiences. |
| Activism |
The content creator brings attention to social issues through awareness, advocacy, and/or lobbying. |
| Creative Writing |
Content creator showcases their narrative craft, character development or analysis of original creative work through the use of literary tropes, various traditions of poetry, poetics, or book reviews |
| Food and Drink |
The content creator focuses on food and drink. Examples: Eating places review, recipes, cookery, dieting tips. |
| Travel |
The content creator inspires our sense of adventure through sharing travel tips, reviews, and tricks that save people money, time and minimizes travel stress. |
| Tech and Science |
Tech trends, digital developments, and news. Innovation reviews, STEM-focused content. |
| Fresh Voice |
For the most promising content creator with an exciting niche approach or innovative storytelling technique. The site must have started after December 2020 |
| Lifestyle |
The content creator focuses on inspiring improved style aesthetics through tips and advice. |
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