| Inspirational | The objective of these content creators is to inspire and influence others by sharing personal experiences or opinions. They make you think, start conversations or develop an informed position about matters. |
| Arts and Culture | For content creators who are celebrating our heritage, through spotlighting artists, museums, galleries, festivals and archiving the history of our people |
| Wellness | Content creator focuses on Heart, Body, Soul or Mind offering personal or group development. Examples: Health, fitness, spirituality, motivational, dating advice |
| Finance and Business | The content creator informs, educates, criticizes, and/or analyse developments in the business world. These include sites on business news, entrepreneurship advice, and financial literacy |
| Entertainment | For informational sites that offer entertainment news and analysis. Examples: Gaming, Sports, Music, and Celebrity News |
| Advocacy and Activism | The content creator is bringing attention to social issues by raising awareness, advocacy, and/or lobbying. |
| Creative Writing | Content creator showcases their narrative craft, and character development, through the use of literary tropes or various traditions of poetry and poetics. e.g. short stories, poetry etc |
| Food and Drink | The content creator focuses on food and drink. Examples: Eating places review, recipes, cookery, dieting tips. |
| Travel | The content creator inspires our sense of adventure through sharing travel tips, reviews, and tricks that save people’s money, time and minimizes travel stress. |
| Tech and Science | Tech trends, digital developments, and news. Innovation reviews, STEM-focused blog. |
| Fresh Voice | For the most promising content creator with an exciting niche approach or innovative storytelling technique. The site must be less than 12 months old. |
| Lifestyle | The content creator focuses on inspiring improved style aesthetics through tips and advice. Examples: Fashion, Hair and Beauty, Gardening, Interior Décor, DIY. |
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