When I started blogging I had a lot of online critics. I concluded that that’s what happens when you put your thoughts out there for the world to see. One person tweeted saying “what sort of blogging is that”? It stung, in my world, I was expressing myself the best way I knew how and to have someone else think it wasn’t good enough nearly led me to give up on a new hobby I was enjoying. To my surprise, one woman reached out to me and she encouraged me to keep writing. She told me that my blog was my space, a place to have my voice heard and my stories shared. She inspired my blog tagline. I embraced her advice and continued to write, without a niche in mind but still, I shared my experiences one post at a time.
6 years later and I’m still churning out content weekly. Where did time go and where do some of these topic ideas even come from? Maybe I can write about that in my next blog post? Today I want to help you figure out what your blog niche is and how you can welcome it with open arms.
1. What Are You Well Informed About?
This one was easy for me. My blog was inspired by heartbreak and that’s all I wrote about for the longest time. When I look at my WordPress blog insights readers stop by to read mostly about relationships and personal (read that as sex) posts. With that information at hand, I run with it and deliver juicy stories you can’t resist reading. Like this post; Sex On The First Date it’s the most popular post with over 100 likes! Write about what your readers love the most. They will keep coming back for more!
2. What Tickles Your Fancy?
It could be anything. Some people enjoy wearing makeup, others love to travel while a handful like to eat out. Whatever you’re passionate about works in your favour. For someone like me who likes the finer things in life; writing about my eat-out experiences is one of my favourite things to do. Not only do I get to share mouth-watering pictures but I give you ideas of what you can try out the next time you have a date. I save you a phonecall because I share all the useful information you need at the end of the post. A meal from one of my favourite restaurants in town 🙂
3. Don’t Follow The Crowd
It’s easy to want to do exactly what your friends are doing or what your favourite blogger does. Where’s the uniqueness in that? You want to stand out and have people know that this is your work the moment they start reading it. Your signature might be your catchy blog titles, the playful words you use or the high-quality images that go with your work. Whatever happens, stay true to you. Noone can be you and that’s your superpower!
So how do long does it take to figure out what your blogging niche is? It depends on the individual in question. It took me a couple of months to understand that I was a personal blogger because I mostly share my innermost thoughts and feelings. Couple that with other topics but the top theme in my work is personal experiences.
It might take you a longer or shorter time. Whichever way it works out give yourself time before putting yourself in a box. Allow your work to guide you. It’s the only way you will find the most fulfilling blogging niche.
*Top Secret Tip*
If you really want to stand out in the blogging world, choose a niche that most people aren’t a part of. I’m the only Fitness Blogger in Zimbabwe and that dear reader is how I stand out from the crowd. Oh, you thought I only had this blog. I’m a woman of many talents…Have you figured out what your blogging niche is or you’re still riding the wave trying to figure things out?